Creative, dedicated, and business-focused professional with more than 20 years of experience managing creative concepts, content creation and strategy for lifestyle-focused media brands. Proven ability to increase brand value and community engagement through authentic content that combines emotion and promotion, while managing project plans and integrated teams simultaneously.
Content strategy (online & print) | Project management | Video production | Social media | Photoshop | CMS (WordPress & Drupal) | JIRA | G Suite | Brand marketing | Teamwork | Leadership | Mentoring | Creativity
THE MAGNETIC AGENCY GROUP, Denver | Los Angeles | Madrid (May 2018 – Present)
Winter Music Conference and Mezz Brands: Content, Social Media & Marketing Strategy
- Winter Music Conference 2019 relaunch; content direction, curate speakers, panelists and program design. WMC is owned by Ultra Music Festival. UMF attendance reached 165,000 in 2018.
- Create social media and content strategy ensuring alignment with marketing and sales goals.
- Lead original copy, image and video creation in collaboration with creative teams. Track analytics.
- Build and maintain relationships with customers, industry professionals, influencers and journalists.
INSOMNIAC EVENTS/LIVE NATION ENT., Los Angeles, CA (January 2018 – Present)
- Producer of Golf Cart Confessions, an ongoing video series for YouTube and Insomniac.com.
- Curate/book/schedule talent for PLAY esports pop-up festival event.
LIVE NATION ENTERTAINMENT/INSOMNIAC EVENTS, Los Angeles, CA (2013 – 2018)
Director, Content Development
Insomniac produces large-scale music festivals and events worldwide, with approximately 20 festivals and 100 concert events. The company’s flagship annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, with 410,000 attendees.
- Responsible for designing and managing the editorial roadmap and creative concepts, ensuring content is in sync with the objectives and needs of marketing, social media, and sales for multiple festival brands, club nights and concerts, often simultaneously.
- Lead creative initiatives for sponsorship-driven, co-branded content with channel partners.
- Manage annual content budget of $500K, plus supplemental video allotment. Hire, manage and mentor editorial department of six employees, including interns and 20+ person freelance team.
- Oversee the creation of 150+ pieces of original content per month, distributed across company’s nine online properties, including 30+ social media channels reaching more than 8 million fans.
- Collaborate with analytics team and analyze metrics to evaluate content performance and inform strategic decisions, resulting in increased fan engagement and ticket sales.
- Work with third-party vendors—and across multiple departments including IT, marketing, production, talent, art, and project managers—on the redesign of insomniac.com and multiple festival brand websites.
- Own all functions of insomniac.com social media calendar and collaborate with social media director to ensure seamless integration of editorial across company social media channels.
- Special projects: Wide Awake Stories (podcast); The Insomniac (print); EDC Unseen (print, photo book); Golf Cart Confessions (video), Thank You, Headliners (video); A Headliner’s Perspective (video); EDM Parking Lot (video); Insomniac Illustrated (digital, comic).
MAGNETIC MAGAZINE, Los Angeles, CA (2011 – 2013)
Music- and art-focused online magazine combining social media, culture, lifestyle trends and design.
- Sourced, hired and managed all aspects of website development, including layout and design.
- Orchestrated the overall editorial strategy and content creation, including managing a team of freelance writers and photographers to assist in content creation.
- Contract work: hired to create artist-specific content focused on musicians, artists, photographers, and creatives for Sol Republic’s “Saviors of Sound” marketing program (2011–2012).
LOST IN A SUPERMARKET, Los Angeles, CA (2008 – 2010)
An online journal for creatives from various fields who know what it means to be the ideal modern man.
- Increase awareness, traffic and social engagement. Saw an 875% traffic increase in nine months.
- Managed and curated company experiential-based events, including sales/sponsorship.
- Directed all aspects of web development, including producing exclusive, original front-end content.
BPM MAGAZINE/OVERAMERICA MEDIA GROUP, Los Angeles, CA (1996 – 2009)
Associate Publisher / Editor-in-Chief
Launching as a free quarterly, BPM garnered worldwide recognition and credibility within the electronic music community, developing into an internationally distributed magazine with a circulation of 150,000.
- Orchestrated the relaunch of BPM, resulting in increased sales, industry recognition and market share; expanded overall readership from 200,000 to 500,000+ within four years; maintained strategic alliances in the music, art, fashion, and technology communities.
- Served as director of production for multiple print titles and online properties (BPM, Vapors, C16 magazines); managed daily schedules for advertising, art, design and editorial departments.
- Played a central role in client projects and advertorial initiatives, ranging in budget from $2,000–$75,000; provided direct management to Overamerica Media Group’s sales divisions, resulting in consecutive annual gains (year-over-year) in revenue/positive organizational growth.
I've worked professionally with and for Rob Simas for the greater portion of 20 years, and it wouldn't be an exaggeration to say he's the most creative, dedicated, and "company-first" person I've worked with. He's a well of ideas, always comes to the office with a positive attitude, and still has the chops to effectively manage a team and keep them on task and on budget. Often times people who have spent a surplus of time in the entertainment industry get fairly jaded and their creative ideas get diluted. Rob is the exception. He stays atop trends, knows what works and what doesn't when it comes to marketing content to an audience, but never lets his expertise or tenure get in the way of exploring a new idea.
Rich ThomasInsomniac Events, Vice President, Culture & Content
Rob is someone that I have interacted with over the years in both his role at Overamerica (BPM and Vapors) and later with his own company. Rob has formed deep roots and understanding of youth culture and music through his leadership roles at both magazines and has a very strong understanding of how that translates to brands and how to navigate the new media landscape.
Jason ThomeConverse, Entertainment + Culture Marketing
Rob Simas is one of the few guys out there that is constantly perched on the (pop)cultural zeitgeist before many even realize that it's happening. To say he is constantly ahead of the curve is an understatement, he is there when the line is curving. Rob was a founding member of BPM Magazine and from day one was one of the hardest working guys I've ever worked with, from a small shoebox of an office in San Diego to the company that became Overamerica Media Group, he was constantly innovating and pushing the editorial envelope. If you are looking for someone with a leg up and a keen understanding of how underground becomes overground, especially in musical trends, Rob Simas is your man.
David IrelandMagnetic Agency Group, President
Rob and I were in the trenches together for 4 years, working round the clock to launch an electronic music/lifestyle magazine, nearly 20 years ago, and he never ceased to amaze me. He is literally one of the hardest working guys in show business, as they say. Never cracking under pressure, his work ethic and passion for managing and contributing to creative projects is unmatched. More recently, my agency worked with Rob designing magazines when he was content director at Insomniac. Rob is that rare combo of creative and business-minded, which is to say he’s a real problem-solver. Whether he’s generating content out of thin air, or managing a creative team to accomplish a thousand things at once, Rob handles it with ease.
Josh MintzSwitch Creative Group, Creative Director/Partner
As a photographer I worked with Rob on dozens of projects for his various media outlets. He is a pleasure to work with both creatively and professionally. Rob has the management skills to deal with large groups of staff as well as navigate the complex world of celebrity culture. His unique understanding of both the street level creative world and the top tier system work give him an edge and outlook that brings much to the table. I hope to continue to work and create with Rob in the future.
Timothy SaccentiDirector and Photographer
Worked with Rob for almost 4 years and he was always the first guy in the office and last to leave. Amazing work ethic and his professional credentials speak for themselves. Always a pleasure to work with Rob. Super humble and personable guy—in my own experience always offering value to our marketing initiatives through fresh perspective, creative suggestions and content ideas. Rob Simas FTW.
Michael DicciccoInsomniac Events, Vice President, Marketing and Media Planning
I had the pleasure of working with Rob while we were both at Overamerica Media & Marketing and was able to follow his work after he went on to co-found Lost In A Supermarket. I always admired his creativity, his ability to multi-task, and his dedication to his work. Rob has always had his finger on the pulse of what's new and cutting edge. Whether it be music or design or art, he has impeccable taste and a vast knowledge of all things culturally relevant. He also has an amazing entrepreneurial spirit that I'm sure has been inspirational to many. I am happy to have had the opportunity to work with him and would gladly work with him again someday.
Noël YeringtonPopSugar, Senior Director, Brand Partnerships
Rob Simas is a tremendous professional and hawk-eyed when it comes to spotting trends in contemporary culture. His attention to detail is only surpassed by his due diligence in the delegation of tasks required to manage and maintain a successful publication in print and online. As editor-in-chief of music, nightlife, style and technology publication BPM, Simas hand picked topics that thrust BPM from the shadows of the niche electronic music industry and propelled user engagement to new heights. As co-founder of the wildly popular entertainment and satire blog Lost in a Supermarket (dot com), Simas utilized his editorial and social media skills, donning a pseudonym, to assassinate the tenets of mainstream culture. I attribute my success today to the principles I learned from this free-thinking, dedicated and hardworking individual.
Jared MorganDigital Media Strategist